Has anyone read the book “Start with Why” by Simon Sinek or seen his TED Talk?
I was contemplating picking this book up and actually purchased it and then it magically disappeared from my Amazon history but that’s another story.
While looking at reviews, I ran across a mention of his TEDtalk of the same name. So I watched it yesterday. He explains the difference and importance of the why, how, and what in your business.
- Why – This is the core belief of the business. It’s why your business exists. Very few people or companies can clearly articulate WHY they do WHAT they do. By WHY I mean your purpose, cause or belief – WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care?
- How – This is how the business fulfills that core belief.
- What – This is what the company does to fulfill that core belief.
Step Back and Use “Why” to Think About Your Own Business
Do you know your company’s “why”? (Hint: It’s not to make money). Think about the core purpose of your business, and then think about how you market your products or services. Are they aligned?
Understanding “why” is essential to knowing how to communicate “how” and “what” you do.
Simon Sinek says “People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe”
The next time you’re writing an email, a blog post, or a landing page, start your writing with “why.” You see, “why” explains the underlying value of what you’re promoting.