- The first minute tell a little about you and your business. It’s not a bad idea to discuss some of your hobbies, your family or other interests. People do business with people and your audience will be looking for things they have in common with you. Commonalities are the foundation of trust. Be careful to not stay here too long though.
- The next few minutes should be spent being very specific about your business and what sets you apart from your competition. All businesses are different so you may also consider talking about how you got into your business, your values or your goals. What is your unique selling proposition?
- Be sure to use that last few minutes with your definition of an ideal referral. Tell us what to listen for when we are out talking to friends and customers. Consider giving a quick, concrete testimony of someone that you helped.
Best tip of all: Be prepared and be enthusiastic.
“Confidence is impressive, enthusiasm is infectious.”