The internet now provides an unprecedented level of convenience and simplicity to consumers. And with nearly 50% of the global population getting online regularly, businesses have a better opportunity to reach more clients than ever before.
This also means competition in the marketplace is fiercer than it’s ever been. It’s crucial for businesses to maintain a strong online presence if they want to compete.
A big part of effectively competing in your industry means standing out from your direct competition. Because your website is the flagship vessel of your overall online presence, you need it to be top-notch, modern and provide a unique experience for the user.
If you’re a business owner in the Orlando area looking set yourself apart with your website, you’ll need to work with a professional marketing agency in your area.
Let’s look at ten ways a web design company in Orlando can help.
1. A Smart Layout
A website needs to look great, and we’ll be going into that throughout this article. However, in addition to attractiveness, your website must be organized well.
Your site needs to provide a seamless user experience for every visitor. This means navigating through the entirety of your site with ease. A user should never feel lost or unable to find the content they need.
Web users are picky now. They also have short attention spans while searching online. If your site frustrates them, they’ll leave – it’s as simple as that.
A quality web design company in Orlando knows this and can provide a clean layout that guides a user through the site. They’ll incorporate intuitive navigation and also make sure the site helps a potential customer take the proper next steps, whether this is contacting you or buying products online.
2. Create a Good First Impression
When a new user visits your site for the first time, you have about ten seconds to leave a good impression. If you don’t succeed, they’ll go to the next site.
Even if you offer a great service to the public, you risk losing potential clients with an outdated site. Don’t let a bad design drive away potential business.
Your web design should be modern, well-structured, and appropriate to the industry you’re in. If all these elements are in place, a potential client will not only stick around longer, they’ll likely come back.
Ensuring your website is attractive and highly-functional sets you apart from competitors who aren’t keeping up with web standards. There’s a good chance a visitor will feel more confident in your services.
A top web design company in Orlando will have the tools and experience to make your site design pop.
3. Consistent Branding
Your brand identity is a big part of what makes you memorable. It not only needs to look good, it should be consistent across all mediums.
In addition to your logo, the overall voice of your organization is part of your brand. This voice consists of your principles, the promise you make to your customers or the impact you wish to make in the community.
A web design company in Orlando can create a professional logo for you, or integrate an existing logo into your website. It’s important that it allows you to stand out in the crowd of competitors.
They can also help guide you on how to incorporate the overall persona of your brand into your site. This is crucial to your online reputation.
4. High-Quality Imagery
In addition to good branding, your website needs to utilize quality imagery. This imagery also needs to flow well with the layout of the site.
Images can do a lot of things. You can use custom photography to form an instant connection between you and potential customers. This sets you apart and lets them know why you’re unique.
Well-placed, quality imagery also shows you’re up-to-date on web standards. Again, nobody likes an outdated site.
You can also use imagery to form an emotional connection. The last thing you want is stock images that don’t do anything for the user and are probably used on countless other websites.
5. Typography
The style of the text on your site is referred to as typography. It’s a very important element, as unattractive typography can drive visitors away.
When speaking to a web design company in Orlando about your site, ask them about typography. They’ll be up to date on the current trends and can offer suggestions on how yours can set you apart.
Obviously, you want to choose a typography that’s different from your competitors, but you also want something that’s appropriate for your industry.
There are countless styles available, and you can even create your own. Make sure it’s inviting and stylish, but also easy to read.
Color is also something to consider. Going with bold typography may be appealing, but be careful – you don’t want to overwhelm people.
6. Go After Rankings
Standing out from your competitors through the look and feel of your site is great. But you also want to stand out in search results. This means paying lots of attention to SEO efforts. This is where a good web design company in Orlando is invaluable.
You need to work with a company that provides SEO solutions as well as web design. After all, what good is an impressive site if nobody finds it?
This is also one of the biggest factors in competing with other businesses. Everybody’s fighting for a good ranking in Google, so you need the experts on your side.
Performing keyword research to go along with unique and well-written content. Clean coding and fast load times. All of these help your site rank well and your web design team can put these elements in motion.
7. Video and Animation
Video is taking over. In fact, by next year, video will account for 80% of all consumer traffic.
Incorporating video content into your website is a great way to catch visitor’s attention and deliver content about your business and industry. A web design company in Orlando will know how to effectively place video throughout your site.
Internet users love digesting content via video. They’ll appreciate that your site provides this, which will give you an edge over your competitors.
You may also consider employing animation that helps guide a user through your site. You can also use it to add more personality to your brand. Consider an animated logo.
Staying on top of these web trends adds to your uniqueness and shows people you care about their online experience.
8. Responsive Design
Mobile search has now surpassed desktop. More people are using their smartphones or tablets to browse the internet and look for products and services.
If your website doesn’t employ responsive design, you’re giving potential customers away to competitors who’ve optimized for mobile search.
Responsive design refers to a site’s ability to display and function well on all screens. A web design company in Orlando can ensure your site gets built with this in mind.
Many people look for products and services while on the go. If your site doesn’t function on their smartphone, they’ll simply go to a competitor.
Responsive design also allows local consumers to find you quickly through the use of maps on your site. They can also utilize contact forms, read blog articles, and watch your videos on their phones or tablets.
9. Target Your Audience
A crucial part of your digital marketing campaign is targeting the right audience. A web design company in Orlando can help you by catering your online presence to the needs of your niche market.
It’s important to create a client profile so you know exactly who you’re targeting. This way you can determine the best way to reach them.
This could be social media, blogging, or email campaigns. A good web design agency also understands effective marketing tactics and can advise you on the best approach, given your audience.
They can design a site with your target client in mind. This means determining their exact needs and how you can fulfill them.
Many of your competitors are likely casting out a wide net and hoping to attract as many people as possible. Instead, let the professionals help you target consumers you’re more likely to convert.
10. User Interaction
A great way to stand apart from your competitors is to facilitate user interaction with your brand.
This means implementing a strong social media presence and encouraging customer reviews. Through your website, you can funnel visitors to these platforms.
When a customer interacts with a brand, it forms an instant connection. This is more memorable than simply visiting a site, browsing for a minute, then leaving.
By working with a web design company in Orlando, you’ll get experts who know how to create and solid connection between your website and other online platforms. Interacting with your client base through these platforms will boost your exposure and help set you apart.
Let a Web Design Company in Orlando Help
If your Orlando business needs to gain an edge over the competition, you need experts on your side. They can take a bird’s eye view of your online presence and help make the changes needed to set you apart.
If you’re looking for a web design company in Orlando that can provide a full range of digital marketing services, contact us today.